TH 85
TH 85 is a 'Never Out of Stock' basic program launched in SP20 to celebrate the true icons of the Tommy Hilfiger brand for the 35th Anniversary. Inspiration, much like for the Indya Moore collaboration was the retro waistband that went viral on Aliyah in the 90's. I developed a bold, contrast logo waistband paired with a woven label flag and organic cotton fabrication. Now one of our best sellers, it is hard to beat the sales that this program still creates for the brand. It is updated every season with seasonal colors, prints and fabrications.

90's Aliyah Campaign

90's Aliyah Campaign

Winnie Harlow in TH85




Editorial Image

Editorial Image

Editorial Image




Updated Burnout Fabrication

Updated Burnout Fabrication

Neutral Recolor

Recolor of seasonal print

Recolor of seasonal print

Behind the scenes at the photoshoot

TH 85 logo waistband with seasonal lace

Original Launch CADS

Original Launch CADS

Waistband Graphic