Tommy Jeans

These collections were designed and developed over multiple seasons for the Tommy Jeans consumer. Different to the Hilfiger consumer, TJ is aimed towards the Gen-Z consumer with bold, graphic and bright designs capturing their attention. Large logos, sheer mesh and streetwear inspired shapes are super important for this consumer and the likes of Asos & Zalando sell these very well. Inclusivity and sustainability is a must, every collection is available in curve sizes and in recycled cotton.