Experience
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Senior Underwear Designer - PVH Tommy Hilfiger
April 2022 - Current
Design ownership of all underwear categories in both Tommy Jeans and Tommy Hilfiger lifestyles from design conceptualisation to creation of final product for sales teams
Creating cohesive collections with stories that reflect the Tommy Hilfiger brand strategy and align to the apparel product
Identifying and executing new product opportunities, seeking innovation and sustainability
Management, growth & development of Direct Report (Designer Level)
Passionate 3D Design Specialist in close to body product
Partake in strategy meetings to brainstom ideas for business growth
Team Player - close relationships with Merchandisers, Product Developers, Tech team, Trim team and Raw Material team
Support Senior Design Manager & Senior Director with color, print direction
Create Key Concept Presentations & use Digital Foamboard to present collection each season
Partner with Design Leads from other divisions to create collaboration or capsule collections
Leading design fittings with tech team
Building strong relationships with key suppliers
Seasonal travel to vendors and key markets to identify white space opportunities
Presentations to key stakeholders to show design direction and key programs
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Underwear Designer - PVH Tommy Hilfiger
April 2019 - March 2022
Ownership of women's underwear category from conceptualisation to creation of final product
3D Design implementation - presentation to CEO as first division to fully move to 100% 3D Design
Development Trips to Vendors each season and seasonal travel for inspiration
Partake in fitting sessions with tech team
Creating seasonal color palettes for women's mens and kids collection before color team was set up
Working closely with graphic designer to give direction for print, pattern and trim graphics
Creation of vendor briefs to show direction for season
Presentation to sales teams each season to showcase the collection
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Junior Underwear Designer - PVH Tommy Hilfiger
September 2017 - March 2019
In addition to assistant responsibilities
Ownership of men's underwear collection from design conceptualisation to final product
Helping Senior Designer with design of women's underwear collection
Visiting Trade Fairs, expos and travel to various cities for shopping inspiration
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Assistant Underwear Designer - PVH Tommy Hilfiger
July 2016 - August 2017
Ownership of kids underwear collection
Team assistant for men's/women's underwear
Researching trends, consumer lifestyle and modern culture
Producing key concept and color moodboards per drop
Working from range plan to ensure style count and color options are adhered to
Cadding up all designs on illustrator and photoshop
Present designs to team members
Creation of Garment Worksheets/tech packs/BOMS/artwork and graphic pages and uploading to PLM System
Reviewing Strike Offs
Presenting kids collection to country sales teams
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Lingerie/Swim Intern - Next PLC
August 2015 - September 2015
Shadowing swimwear and lingerie designers
Researching trend inspiration to produce moodboards
Technical/Specification packs for manufacturers
Creating CAD blocks on illustrator
Presentation to managers
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Sales Assistant/Cashier - Zara Inditex
September 2013 - January 2016
Insight into the fashion industry at consumer level
Merchandising Store
Customer Service
Experience on tills, cashing up, training other staff
Stock management in and out of stockroom
Skills & Info
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3D Design
5 seasons using VStitcher Browzewear software creating and designing Close to Body product.
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Adobe Suite
Illustrator/Photoshop/InDesign/Bridge
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Microsoft Office/Apple Programs
Competent at using all Microsoft Office programs and Keynote
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Languages
English - Mother Tongue
Italian - Conversational
Spanish - Basic Understanding
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Driving
Full Clean Driving License
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Passport
UK & Italian Passport. Able to work in EU
Qualifications
/Achievements
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University Bachelors Degree
September 2013 - July 2016
1st Class Honors Degree in Contour Fashion Design
Demontfort University, Leicester UK
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A - Levels
September 2011 - July 2013
AAB in Fashion Textiles, English Literature, Spanish
John Cleveland College, Leicester UK
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Tommy Hilfiger Underwear Sales
Consistent YOY double digit growth of the underwear category since SP18 season.
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University Awards
Lepel Lingerie Trend Forecasting Competition - Finalist Prize Winner
Gap inc. Competition- Finalist
References
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Samantha Tretton
Design Manager (Direct Upline) until 2019.
email: sam_tret@hotmail.co.uk
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Fiona Moores
Product Development Manager
email: Fiona.Moores@tommy.com
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Helen Skinner
Course Lecturer at Demontfort University
email:helen.skinner@dmu.ac.uk