Experience

  • Senior Underwear Designer - PVH Tommy Hilfiger

    April 2022 - Current

    • Design ownership of all underwear categories in both Tommy Jeans and Tommy Hilfiger lifestyles from design conceptualisation to creation of final product for sales teams

    • Creating cohesive collections with stories that reflect the Tommy Hilfiger brand strategy and align to the apparel product

    • Identifying and executing new product opportunities, seeking innovation and sustainability

    • Management, growth & development of Direct Report (Designer Level)

    • Passionate 3D Design Specialist in close to body product

    • Partake in strategy meetings to brainstom ideas for business growth

    • Team Player - close relationships with Merchandisers, Product Developers, Tech team, Trim team and Raw Material team

    • Support Senior Design Manager & Senior Director with color, print direction

    • Create Key Concept Presentations & use Digital Foamboard to present collection each season

    • Partner with Design Leads from other divisions to create collaboration or capsule collections

    • Leading design fittings with tech team

    • Building strong relationships with key suppliers

    • Seasonal travel to vendors and key markets to identify white space opportunities

    • Presentations to key stakeholders to show design direction and key programs

  • Underwear Designer - PVH Tommy Hilfiger

    April 2019 - March 2022

    • Ownership of women's underwear category from conceptualisation to creation of final product

    • 3D Design implementation - presentation to CEO as first division to fully move to 100% 3D Design

    • Development Trips to Vendors each season and seasonal travel for inspiration

    • Partake in fitting sessions with tech team

    • Creating seasonal color palettes for women's mens and kids collection before color team was set up

    • Working closely with graphic designer to give direction for print, pattern and trim graphics

    • Creation of vendor briefs to show direction for season

    • Presentation to sales teams each season to showcase the collection

  • Junior Underwear Designer - PVH Tommy Hilfiger

    September 2017 - March 2019

    In addition to assistant responsibilities

    • Ownership of men's underwear collection from design conceptualisation to final product

    • Helping Senior Designer with design of women's underwear collection

    • Visiting Trade Fairs, expos and travel to various cities for shopping inspiration

  • Assistant Underwear Designer - PVH Tommy Hilfiger

    July 2016 - August 2017

    • Ownership of kids underwear collection

    • Team assistant for men's/women's underwear

    • Researching trends, consumer lifestyle and modern culture

    • Producing key concept and color moodboards per drop

    • Working from range plan to ensure style count and color options are adhered to

    • Cadding up all designs on illustrator and photoshop

    • Present designs to team members

    • Creation of Garment Worksheets/tech packs/BOMS/artwork and graphic pages and uploading to PLM System

    • Reviewing Strike Offs

    • Presenting kids collection to country sales teams

  • Lingerie/Swim Intern - Next PLC

    August 2015 - September 2015

    • Shadowing swimwear and lingerie designers

    • Researching trend inspiration to produce moodboards

    • Technical/Specification packs for manufacturers

    • Creating CAD blocks on illustrator

    • Presentation to managers

  • Sales Assistant/Cashier - Zara Inditex

    September 2013 - January 2016

    • Insight into the fashion industry at consumer level

    • Merchandising Store

    • Customer Service

    • Experience on tills, cashing up, training other staff

    • Stock management in and out of stockroom

Skills & Info

  • 3D Design

    5 seasons using VStitcher Browzewear software creating and designing Close to Body product.

  • Adobe Suite

    Illustrator/Photoshop/InDesign/Bridge

  • Microsoft Office/Apple Programs

    Competent at using all Microsoft Office programs and Keynote

  • Languages

    English - Mother Tongue

    Italian - Conversational

    Spanish - Basic Understanding

  • Driving

    Full Clean Driving License

  • Passport

    UK & Italian Passport. Able to work in EU

Qualifications

/Achievements

  • University Bachelors Degree

    September 2013 - July 2016

    1st Class Honors Degree in Contour Fashion Design

    Demontfort University, Leicester UK

  • A - Levels

    September 2011 - July 2013

    AAB in Fashion Textiles, English Literature, Spanish

    John Cleveland College, Leicester UK

  • Tommy Hilfiger Underwear Sales

    Consistent YOY double digit growth of the underwear category since SP18 season.

  • University Awards

    Lepel Lingerie Trend Forecasting Competition - Finalist Prize Winner

    Gap inc. Competition- Finalist

References

  • Samantha Tretton

    Design Manager (Direct Upline) until 2019.

    email: sam_tret@hotmail.co.uk

  • Fiona Moores

    Product Development Manager

    email: Fiona.Moores@tommy.com

  • Helen Skinner

    Course Lecturer at Demontfort University

    email:helen.skinner@dmu.ac.uk